Why This Book
I should have written this book a long time ago. But the truth is, I was too busy. Fair enough, better late than never.
We live in a world where information is instant. Google anything, and the answer appears like magic. Even better, AI will now do the Googling for you and often get it right.
So why write a book at all?
Because someone must tell you what really matters. But this is not the only reason.
I see it every day, tourism students and hospitality professionals, people who chose this industry but aren't fully convinced it was the right choice. They underestimate what's in front of them.
The doors in hospitality are always open. It is one of the most competitive industries in the world, but also one of the most meritocratic. If you understand how it works, if you're willing to learn the rules of the game, you can build a remarkable career entirely on your own terms.
That's another reason this book exists.
What Is Coming
Tourism: The Naked Truth is the first book in a series.
This one lays the foundation, the movement, the money, the decisions behind the scenes that nobody talks about openly.
What follows will go deeper: into management, leadership, revenue, and the future of an industry that is changing faster than most people inside it realise.
If you want to be ahead of that curve, this is where it starts.
Your Turn
This book was written from experience — mine.
But the industry is full of stories worth telling. The chaos behind the scenes, the team that fell apart and came back stronger, the guest who changed everything, the moment you realised this business was either going to break you or make you.
If you have a question, ask me. If you have a story, send it with the form below.
And who knows, the best ones might end up in the next book.